Why is Link Building Important for SEO?

What is Link Building?

Link building refers to the process of getting backlinks (one-way hyperlinks) from other websites to yours. The process includes content marketing, e-mail outreach, building relationships, using link-building tools, etc. 

Why is Link Building Important for SEO?

Definitely, you can’t ignore the importance of link building in SEO as it still remains one of the three most important factors for high ranking on the SERP (Search Engine Result Page). Besides, it is quite relevant to off-page SEO, assuring trust in your site, and so on.  

Back in the day, search engines used to solely rely on the content to rank sites. Then came Google, with their famous “PageRank Algorithm” and changed the scenario forever. Rather than just considering the content, backlinking became one of the crucial ranking attributes. Even after 2 decades, it holds the same significance for SEO.

Thanks to updates in the ranking algorithm (Penguin, Hummingbird, RankBrain, etc), Google now pays attention to link quality too. That means, ensuring quality is equally important to your site’s ranking.

High-Quality Link Factors

Among numerous quality factors, let’s take a glimpse at a few.

• Authority of Site & Page

A link’s quality vastly depends on a website’s domain authority. If you manage to get a link from a high authoritative (PageRank) page then it’d immensely boost your rankings.

• Website Relevancy

The relevancy of a site matters a lot. An authoritative backlink wouldn’t matter unless it is relevant to your content. In a word, relevancy is the new PageRank.

• Anchor Text

Anchor Text is the visible, blue, underlined clickable text in a hyperlink. It acts as a ranking signal for Google and ensures your site’s legitimacy too.

• Nofollow vs Dofollow

Nofollow links are less common & less important in SEO, whereas Dofollow links are most desirable as they pass authority to the leading sites.

There are no overnight strategies for link building, it takes time & effort. 

So, get started and go ahead!